Are you pulling your hair out? Running your business from home and struggling to focus?
Too many distractions in your newsfeed to focus on effective social media management? Don’t fight it! Harness the power of your scrolling instead.
Now working from home is so commonplace for many of us, t’s all too easy to feel as though we’re not doing enough. In reality we are in extremely challenging times both emotionally and socially and there’s absolutely no good to come from shouldering blame for issues outside of your control, what you CAN do is find the hidden opportunity in your social procrastination.
A few things to consider…
In my role as a business coach I often meet with clients who are frustrated that social media is not returning the results they desire, leading them to abandon their accounts and any progress they have made. There can be so many reasons why your social accounts may not be working hard enough for you and I tackle this in my free e-book (click here to download.)
Regardless of your struggles in managing your accounts this easy trick can really help you fall back in love with your social media feeds and start making your social work harder for you. First, in order to kick the procrastination to the curb and fall back in love with this business tool, consider these few points.
What is within your influence?
Can you force clients to buy your products or services? No!
Can you INFLUENCE their likelihood to? YES.
The beauty is that, by scrolling your newsfeed as one simple step you can begin to use that power of influence to your advantage.
A few of the Reasons Why…
1. While you’re scrolling you are gaining useful insights into your clients and their taste along with any current social trends.
2. As long as you are following the big competition you are gathering intel on industry specific trends – Note what your competitions most popular content is, why do followers find it so engaging?
3. By scrolling your newsfeed you have the opportunity to engage with your fan base.
4. On a simple level, you are fulfilling the need for social interaction that we humans crave.
Top Social Media Management Tip
While you’re interacting with your followers and prospective clients, BE AUTHENTIC. Make sure to reach them with genuine compliments, advice or conversation. We can all tell the difference between an account that is genuinely interested in our content and someone who is out fishing for engagement. 🎣
All this being said I have ONE NON-NEGOTIABLE….
My One Non-Negotiable Rule of Social Media Management
Whilst you are scrolling, keep a notepad next to you. Anything that inspires, or catches your eye and leads you to consider an idea for your business, write it down. Once you have finished your binge (you can manage the amount of time spent scrolling with a timer on your phone if it helps you maintain control) visit your notes, is there anything actionable? In that case, get to work pal!
The beauty of this technique is you can continue the cycle throughout the day, never missing out on the social interaction that is often lacking when working from home, but also ensuring something beneficial comes out of it!
Oh, and try not to forget the day job.
Contact me today to discuss your business and redeem your 30 minute complimentary consultation.